Nikolaj Coster-Waldau, star of Game of Thrones , has shared his secret to good grooming – and if it's good enough for him we think it's good enough for your own groom-to-be!
Coster-Waldau, who plays Jaime Lannister on the hugely popular series, is the latest celebrity to endorse L’Oréal Paris Men's products, a range he proudly stands behind.
“I’m absolutely on-board with Men Expert’s ethos of being the best man you can be, at any age," says Coster-Waldau.
"[L'Oreal's] goal to have a positive influence on men’s daily lives, through grooming expertise, philanthropy and everything they support as a brand, speaks to me and the projects I take on personally."
"It’s a great honor, and challenge, to stand for men to keep aiming for their best, through the years.”
"Not only does [Coster-Waldau's] phenomenal acting performances inspire all, his hands-on campaigning fits with L'Oreal Men Expert’s mission to have a positive impact, driving awareness of causes through the everyday act of men’s grooming." say the global skincare giant.