Primrose & Finch Closure: Goodwill And The Gowns

We’re thrilled to see designers come to the rescue after Kiwi brides lose their deposit – and their dream dress – after company liquidation.

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The sudden closure of Auckland bridal boutique Primrose and Finch has left 45 New Zealand women in limbo in the lead-up to their wedding day, many without any hope of getting their deposit back for the gown they ordered from the now-defunct store.

But, as we know, love always wins.

This shocking developing story – while no doubt causing additional anxiety to women who may already be feeling the pressure of wedding planning – has been met by offers of goodwill, with a number of designers stepping in to help out brides who have been left heartbroken weeks to months out from their wedding.

Designers who stocked gowns at Primrose and Finch have verbalised their disgust at the lack of information from the company, and most have reportedly offered to honour the dress and arrange fair payment with each bride.

"In our 23 years of business, we have never seen anything like this," LA-based designer Claire Pettibone published on Facebook. "We are appalled at the manner in which the owners of Primrose and Finch have chosen to treat our valued customers over the past few weeks. We have already had several brides contact us directly, which is how we learned of the situation, and are working diligently to produce their gowns in time for upcoming weddings."

Other designers not associated with the company in liquidation have reached out to support these women as well.

Renowned local bridal designer Trish Peng has said she will happily stay in Auckland (instead of returning to LA where she has expanded her business) after showing at New Zealand Fashion Week in order to help brides get the dress they desire.

"My heart goes out to brides-to-be who have been left high and dry before their big day," said Trish. "We would like to reach out to any brides who have been affected by this ... so we can do our very best to put some sparkle back into their day."

Jessica Bridal and John Zimmerman Couture have offered a generous discount should brides wish to purchase through them.

Gabrielle King from Royal Design Alternations was a former employee of Primrose and Finch and told Seven Sharp that she is “not surprised” by the recent events.

“I just hope that these girls still have their dream day and their dream dress,” said Gabrielle, who has offered to do any alteration work required for brides affected, capping her fee at $300.

The appointed liquidator Bryan Edward Williams or BWA Insolvency has stated that the opening of a Melbourne store was what led to the demise of the Auckland Primrose and Finch boutique. There has still been no word directly from Primrose and Finch.

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