NZFW Behind-The-Seams: Hera Couture & Daisy Brides

With not one but two bridal collections showing at New Zealand Fashion Week, designer Katie Yeung certainly has her hands full. We lured Katie away from the lace, to tell us about the lead-up to show day. 

What are you most excited about in the lead-up to the New Zealand Weddings Magazine Collection Show at NZ Fashion Week?

There’s of course the beautiful new designs that we will show from Hera Couture , but we are also very excited to show dresses from our Daisy by Katie Yeung brand, which features wearable, affordable wedding dresses that make you feel like your most beautiful, most comfortable self.

Like many brides experience before their big day, are there any nerves?

There’s some nerves, of course. But we are looking forward to the big day – the hustle and bustle backstage will wash away all those nerves, I’m sure!

What or who is the inspiration behind this collection?

Inspired by Italian American artist, Pino Daeni: His styles of romantic, beautiful painting and accurate brush strokes of women. The use of his bright summer California colors and his paintings of love and family has inspired me in this collection.

Without giving too much away, what can we look forward to when it comes to your runway looks?

Accurately cut and romantic silhouettes of lightweight fabrics in tones of blush and ivory. A playful use of applications of Italian brocade lace, French floral lace, and fine tulle.

When did the preparations for the show looks begin?

To be honest, we have been preparing for this year’s showcase for a year!

How do you choose which gowns to 'walk' the runway?

At the end of the day, we have a limited number of dresses we can showcase. We aim to showcase dresses that are not only beautiful, but provide a single, holistic look.

What fabric and lace will we see on your designs on the catwalk?

For the Daisy collection – stretch floral lace, bridal Georgette crepe, crochet lace and beautiful voluminous taffeta. And for our Hera collection – Italian embroidered lace, French lace, fine tulle, Venice lace and hand-beaded Swarovskis.

What is your all-time favourite fabric and why?

I’m a designer who loves to combine various types of fine fabrics in the creation of a gown to reflect a lightweight, translucent look. One of the best laces for this purpose is French Chantilly lace.

What hues are you loving for bridal looks this season?

Definitely colors of blush, dark mushroom and a very soft champagne gold incorporated into the wedding dress and bridal party. It is royal and surreal.

Where does your daily drive and determination come from?

There’s nothing more satisfying than fitting our beautiful brides and helping them create their dream wedding.

What do you hope people take away from viewing your collections at the New Zealand Weddings Magazine Collection Show?

To be inspired, and to try new fabrics and silhouettes.

What’s your top piece of advice for brides starting the search for their perfect gown?

Have an open mind and let our professional bridal consultants provide you with advice. You will be surprised at what you love (instead of your pre-conceived idea).

How do you suggest budding bridal designers get their foot in the door of the industry?

Plan, budget, conduct your market research, and don’t overspend on your interior décor until you can really afford it.

Which international designers and/or brands do you love to follow on social media?

It will have to be Le Spose di Gio – simple, so well-crafted and elegant.

What is the first thing you’ll do after the shows are complete to celebrate?

Just a relaxing day with the family and a nice chilled out afternoon. Then we'll get straight back to all of our brides’ gowns!


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