Designer profile: Strawberry Sky Cakes

It's the most important cake that will ever pass your lips. We asked cake designer Emma Hogg how to make the right choice.

    It's the most important cake that will ever pass your lips. We asked cake designer Emma Hogg how to make the right choice.

    Strawberry Sky Cakes in Pukekohe delivers some of Auckland and Hamilton's most exquisite handmade wedding and celebration cakes. Principal cake designer Emma Hogg trained in the UK before coming to New Zealand and establishing her dream boutique cake company. She reveals her inspirations and what's hot in the world of wedding cakes.

    What inspires you for each new cake design?

    Above all I am inspired by the brides to be. I love hearing about the different ideas each has gathered for her big day. Wedding stationary and the embellishment on a bride's dress also serve as great inspiration; it's always wonderful to make cake such a special, personal reflection of the details of the day.

    What are the first things a couple should consider when planning a cake?

    The budget is the first, most important factor to consider: Then confirm the number of guests and the style, whether it's simple and elegant or intricate and detailed. They should book a cake designer three to six months in advance, and if the wedding is during the summer months an even earlier booking is highly recommended.

    How are the costs of each cake determined?

    Most cake decorators will have a starting price for their cakes, which includes a simple iced finish and a ribbon at the base of each tier. After that, you are paying for the amount of labour that your cake decorator will put in, so if you want intricate piped detail and 100 sugar flowers that will take 20 hours or more to create, then I'm afraid you will have to have thee budget to match.

    What is the most important factor in a wedding cake?

    There is nothing worse than a cake that looks amazing but tastes awful. You need something beautiful, but taste is the last thing your guests will remember.

    What types of designs and themes are popular currently?

    It depends on the theme and time of the wedding, but a textured buttercream effect are very fashionable at the moment and I think they'll continue to be throughout this season. Traditional white is still popular with delicate, intricate detailing, as is the vintage design with a much more relaxed and slightly rustic feel.

    The Details: Strawberry Sky Cakes

    Phone: (09) 238 7007

    Visit: 14 Hawke Place, Pukekohe (visits and consultations by appointment only)

    Email: [email protected]

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